dezeen: 12 Minimalist packaging designs that do a lot with a little

From artisanal boutique to superstores, the trend for Minimalist packaging design continues to pick up pace. We’ve rounded up 12 examples, including name-brand ketchup without the name, a CD packaged in bubble wrap, and a stylish kit for surviving the apocalypse… A simple marble effect gives these otherwise minimal chocolate bars a feeling of restrained luxury. Calico Wallpaper used the salts featured in Mast Brothers’ confectionery as materials to create the marbled packaging.

Custom artwork created for MAST Brothers Chocolate shown above

Wallpaper* Handmade 2015: Eat me! Drink me! Tell me that you love me!

Fabrica has used some of Calico’s sumptuous coverings to rethink the humble lunch box: Tomomi Maezawa’s Sculptural Lunch is wrapped in ‘Willow Celeste’ wallpaper and held together by a thin wire structure, while Mariana Fernandes’ Wrapping Food uses marbled wallpaper to emphasise the shape of a traditional lunch of ham and cheese…

Sight Unseen: Calico Wallpaper at Villa Lena

A couple before they were partners in design, Nick Cope and Rachel Mosler founded Calico Wallpaper together two years ago in the wake of Hurricane Sandy…