CURRENT JOB OPENINGS

  • Marketing Director

     

    Marketing Director is both a strategic and creative role. They are committed to big ideas, innovative thinking, helping Calico Wallpaper share their story and improve our presence across our website, social media platforms, newsletter, influencer marketing, strategic partnerships, and sales conversion and trade events. You will work alongside the Calico Wallpaper’s sales team and our PR team to deliver digital campaigns across all digital/social platforms as well as trade events. You will analyze performance of all media channels and provide insights to ensure key partners understand plans, optimizations and results. In addition to developing sophisticated paid digital marketing strategies, you will position yourself as the strategic thought leader and provide direction on how Calico Wallpaper allocate budgets, effectively leverage paid digital marketing for their needs, and provide insight on branding and messaging within creative. Your ability to clearly communicate challenges, solutions, recommendations, and perspectives will be integral to the team’s success in a constantly evolving environment.

     

    ESSENTIAL FUNCTIONS

    Strategy

    • Sets the overall annual marketing strategy to align with overall company objectives set by the President and Founders including website, all social channels, newsletter, strategic partnerships, influencer marketing, and trade events.

    • Identifies opportunities for growth across all channels listed above and sets the monthly & annual KPIs for each channel. Creates the monthly reporting structure to be delivered to President & Founders on the 5th of each month.

    • Works with President and Founders to identify and set annual marketing budget across advertising, asset creation, and events.

    • Works closely with Sales department to ensure marketing strategy is driving sales funnel.

    • Responsible for meeting department budget.

    • Works with President and Founders to identify and set annual marketing budget across advertising, asset creation, and events.

    • Stays informed of relevant industry, social media landscape, paid media, and paid media platform trends and best practices reporting to President any recommendations for shift in strategy.

    • Utilizes airtable and keeps all strategic planning updated on the platform.

    • Participates in weekly Marketing & Sales meeting.
     
    Creative

    • Sets the annual content calendar including website, all social channels, newsletter, strategic partnerships, influencer marketing, and trade events. Maintains calendar in airtable.

    • Works with the Marketing Coordinator to Ideate and develop innovative digital content incorporating, written copy, online video, photo, illustration and graphics that share Calico Wallpaper’s story.

    • Works with the Marketing Coordinator to craft and curate visual assets and social content strategies that tell a consistent and compelling story by improving show/brand awareness, recognition, favorability, and growth objectives across key audiences.

    • Works with the Marketing Coordinator to produce, shoot, edit, illustrate content for social platforms as well as write effective copy for content postings across social channels.

    • Works with the Marketing Coordinator to execute content across social and web (Facebook, Instagram, Twitter, Snapchat, Pinterest, etc.) and video (YouTube) for growth and engagement.

    • Plans, executes, and optimizes SEO/SEM efforts including building content outlines, providing content optimization recommendations, and keyword ranking and analysis.

    • Ensures all Calico collections are properly archived for content.

    • Works closely with Sales to identify Key projects (both past and present) in order to collect imagery of installation for content calendar.
     
    Analytics

    • Creates monthly KPI reporting structure for the President and Founders.

    • Working with the team to design meaningful benchmarks and identify metrics.

    • Measures and analyzes data to develop, execute, test, and report on all paid campaign performance. This includes creating monthly reports.
     
    Human Resources

    • Manages all outside marketing contractors including photographer, copy editor, PR company, Branding Studio.

    • Manages the Marketing Coordinator including hiring, onboarding, development, and offboarding.

    • Ensures the Marketing Coordinator maintains accountability for all deliverables.

    • Your ability to clearly communicate challenges, solutions, recommendations, and perspectives will be integral to the team’s success in a constantly evolving environment.

     

    REQUIRED SKILLS

    • 5+ years of experience in Digital Marketing, SEO, Google Ads, Facebook Advertising. Agency experience is a plus.

    • BS/BA degree required.

    • An excellent communicator and storyteller.

    • You are an excellent communicator and storyteller.

    • Portfolio of published pieces across platforms including but not limited to: Facebook, Instagram, Twitter, Pinterest, YouTube and TikToK.

    • Familiar with Adobe Creative Cloud, Video and Photo equipment from Camera gear to lighting, Content Management systems.

    • Possesses a strong sense of visual style.

    • Strong insights into social communication trends and projections.

    • Has expertise in creating test & learn strategies intended to drive media performance.

    • Has a passion for the digital space and intimately understands advancements and technology across all platforms and channels.

    • Demonstrates ability to collaborate with cross-functional departments and peers.

    • Has a strong affinity for the design industry and the ability to understand appropriate tone, voice and topics that will engage our audience in a meaningful way.

    • Familiarity with both residential and commercial design industries and client base.

     

    Apply Now
  • Marketing Coordinator - Hudson Valley

     

    Marketing Coordinator is committed to big ideas, innovative thinking, helping Calico Wallpaper share their story and improve our social media presence. You will work alongside the companies’ marketing and sales team to deliver digital campaigns across all digital and social platforms. This role is local to the Hudson Valley.

    RESPONSIBLITIES

    • Ideate and develop innovative digital and social content at Calico’s Hudson Valley studio incorporating, written copy, online video, photo, illustration and graphics that share Calico Wallpaper’s story.

    • Work with the team to craft and curate visual assets and social content strategies that tell a consistent and compelling story by improving brand awareness, recognition, favorability, and growth objectives across key audiences.

    • Produce, shoot, edit, illustrate content for social platforms as well as write effective copy for content postings across social channels.

    • Execute content across social and web (Facebook, Instagram, Twitter, Snapchat, Pinterest etc.) and video for growth and engagement.

    • Responsible for intimately understanding and researching and staying current on the social landscape and being aware of technological advancements and capabilities within this space.

    • Work with the Marketing Director to create an archive of product imagery.

    REQUIRED SKILLS

    • 2-3 years  social experience with comprehensive digital/social media experience; ideally in the arts and design industry.

    • Portfolio of published pieces across platforms including but not limited to: Facebook, Instagram, Twitter, YouTube and TikToK

    • Familiar with Adobe Creative Cloud, Video and Photo equipment from Camera gear to lighting, Content Management systems.

    • An excellent communicator and storyteller.

    • Strong sense of visual style.

    • Strong insight into social communication trends and projections.

    • Feels confident ideating and executing campaigns across all digital channels from social media to web.

    • Calm under pressure and thrive working under tight timeframes.

    • Has a passion for the digital space and intimately understands advancements and technology across all platforms and channels.

    • Demonstrates ability to collaborate with cross-functional departments and peers.

    • Has an affinity for the design industry and the ability to understand appropriate tone, voice and topics that will engage our audience in a meaningful way.

    • Salary Range: $50k – $65k based on experience.

    Apply Now
  • Account Executive - Los Angeles

     

    The Account Executive is responsible for all sales and tasks related to their assigned accounts, by creating and maintaining working relationships with clients. The ideal candidate must be self-motivated and have a broad base of existing relationships with key influencers within the industry. You will be responsible for the growth and management of your territory.

    RESPONSIBLITIES

    • Be a Calico Wallpaper ambassador and grow the business within your territory.

    • Field incoming leads and determines qualifications.

    • Manage sales through existing Calico Wallpaper clients.

    • Increase clientele base by actively seeking out new business through outreach, product knowledge presentations, and trade shows.

    • Schedule product presentations for both new collections as well as existing products.

    • Represent the Calico Wallpaper brand with comprehensive knowledge of the product and technical information to anticipate and support all client needs and questions.

    • Identify prospective firms and clients to present Calico Wallpaper products for potential projects.

    • Initiate communication with new and existing customers to propose and discuss products to suit the needs of their clients.

    • Follow up with prospective projects to close sales and meet monthly targets.

    • Negotiate pricing and terms of sales as needed.

    • Liaise with the Prepress team for order updates, questions, or issues that may arise during production.

    • Update and maintain Calico Wallpaper presence in client libraries.

    • Follow up with clients after installation for imagery and to rejuvenate the relationship.

    • Be a CRM expert; communicate client updates and needs, and keep account information up to date.

    • Host studio visits to designers and clients to present Calico Wallpaper products.

    • Daily touch base with sales team.

    • Must be able to present sales recaps and report on current business

    • Represent and sell Calico Wallpaper at industry trade events and possibly regional trade shows.

     

    REQUIRED SKILLS

    • Wall covering experience a plus.

    • Must be based in Los Angeles.

    • Must have 5+ years of Sales and/or Interior Design experience.

    • Self-motivated with strong attention to detail and quality of work.

    • Upbeat, energetic, can-do attitude.

    • Hybrid work – Ability to work from a home office and showroom.

    • Team player.

    • Stellar organizational skills.

    • Strong analytical skills and detail-oriented.

    • Track record for providing fast response times.

    • Customer-centric mentality.

    • Outstanding communication skills, both written and verbal.

    • Proficient in MS Office, Google.

    • Ability to travel outside of territory (trade shows, events at headquarters, etc.)

    • Well-versed with ERP/CRM systems.

    • Salary Range: $65k – $70k based on experience.

    Please send resumes to careers@calicowallpaper.com

    Apply Now