November 27, 2023

AD: Inside One Family’s Chic Brutalist-Style Tribeca Triplex

For New York–based interior designer Jae Joo of Jae Joo Designs, two first-time homeowners who had never worked with a decorator before proved to be a perfect professional pairing. The resulting project she did for them was “the most fun and dynamic New York City town house I’ve worked on,” as she puts it.

Joo owes that fact partly to the singular space, though the new-build with 500-plus square feet of private outdoor space had sat empty for two years before her clients found it and recognized its potential. The couple correctly believed the rare find with Brutalist leanings could, in the right hands, become an elegantly minimalist yet cozily tactile family home.

“We would get lunch [with the girls] and talk about their bedrooms,” says Joo of the clients’ daughters having input in their personal spaces. Both chose touches of iridescence, here in the form of gilded Calico Wallpaper. Her reading nook includes an RH bed that sits atop a vintage Turkish rug.

Featured collection: inverted Spaces in colorway in Corona.

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Photography by William Jess Laird